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Related In: Fundamental Marketing Faults
12-08-2017, 02:30 AM
Post: #1
Big Grin Related In: Fundamental Marketing Faults
> I am using LinkedIn to keep up with my professional connections and help them with introductions. Because you're one of the people I recommend, I wanted to invite you to gain access to my network on Linked-in.

>

> Basic account is free, and it requires less than a minute to register and join my network.

I've received more than 35 announcements similar to this, phrased almost exactly the same way. The senders have acted surprise...

Like me, have you received announcements like these?

> I'm using Linked-in to keep up with my professional connections and support them with introductions. If you are interested in food, you will probably desire to read about keithmckittrick.com/. Since you're one of the people I suggest, I wanted to ask you to access my community on LinkedIn.

>

> Basic account is free, and it will take less when compared to a second to sign up and join my network. For different interpretations, please check out: http://www.hockeydb.com/ihdb/stats/pdisp...pid=117625.

I have received well over 35 invitations like this, worded almost precisely the same way. The senders have acted surprised and upset that I didn't leap to take advantage of this invitation.

Let's consider the issues in this request from a marketing viewpoint.

* Almost all of the invitations I received were from individuals whose names I did not identify. Discover further on this affiliated web page - Navigate to this link: http://goldstarhockey.com/keith-mckittrick/ investigation. Why would I want to be part of their network? The invitation doesn't say how I'd reap the benefits of their network and who they are, who they've use of.

* What's Linked In, how does it work and what're the advantages of using it? No one has yet explained this clearly in their invitation. You can not expect that some one receiving this request understands what you're asking them to join or how it'd be good for them. It would be helpful to have a paragraph or two describing how it works and mentioning a particular effect anyone behind the request enjoyed from membership. It might be that people think that since 'basic membership is free,' the typical recipient of this invitation may go ahead and join. But even though it will not charge money, joining would devote some time. You still require to 'sell' people on having a free action, particularly with respect to an activity or organization which may be new to them.

* No one took the time to head off possible misunderstandings or objections to the account. As I'm concerned that joining would open me up to lot of e-mail and calls in-which I would have no interest and that would spend my time, a non-member of Linked-in. Again, you can't assume that something free is thereby enticing; you should imagine why some one could have doubts or dismiss the concept and address these questions.

* Using a processed request that's almost the same as everybody else's doesn't create a good feeling. You'd want to give your individual stamp to it, even when the written text provided by Linked-in were effective, which it is not.

Other than being irritated that they're apparently encouraging individuals to send invitations that make little sense, I've nothing against Linked In. Perhaps it is a good business. My point is that its members need to use good sense and basic marketing axioms to encourage active, skeptical visitors to give an opportunity to it..
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